Online Video Statistics

Online Video Drives Conversion and Traffic While Reducing Returns and Service Costs

  • Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, January 2012)
  • Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).
  • Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)
  • Consumer video usage on retail and brand sites hit record numbers on retail and brand sites during the 2011 holiday season. Cyber Monday video views across the Invodo network were 897% higher than 2010, and Black Friday video views showed a 337% increase. (Website Magazine, December 2011)
  • Q4 2011 saw video views on retail and brand sites increase by more than 3x over Q4 2010. Users sharing video on retail and brand sites chose Facebook 46% of the time, with email accounting for 40% and Twitter capturing 14% of shares. (Invodo research, January 2012)
  • A recent Cisco survey of US and UK consumers finds that shoppers prefer to research products online prior to making in-store purchases and recommends making video content available in-store by kiosk, touchscreen and smartphone integrations. (Internet Retailer, January 2011)

Video Brings Online and Offline Together

  • By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)
  • Mobile commerce will reach $119 billion by 2015. (MobiThinking, 2011)
  • 84% of smartphone owners use their devices to search local retailers, and 68% search for pricing information. (ROI Research Inc, 2011)
  • 45% of in-store visitors pay a visit to first. – Hal Lawton, President Home Depot Online (, 2011)
  • “We know that 60% of our U.S. store sales are influenced by our customers’ experience on” – Brian Dunn, CEO Best Buy (, 2011)
  • 66% of smartphone users have tried a product in-store and then purchased from another retailer online. The pattern is most pronounced in consumer electronics with 58% of users trying products in-store and then purchasing from a competitor’s website, while 40% of users did the same for shoes and apparel. (Mediapost, 2011)
  • A Demandware survey showed that 83% of smartphone users considered their phone more valuable than any other in-store technology for shopping, and 69% trust Web data more than they trust information from a sales associate. (Point of Sale News, May 2011)
  • Only 16% of consumers believe that a store associate is the best source of information, but 43% of consumers place more trust in a sales associate aided by a Web-enabled device. (Point of Sale News, May 2011)
  • 93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
  • In the first quarter of 2011, QR code scans increased 181% over the previous quarter for US smartphone users. (eMarketer, May 2011)
  • A recent study by Vision Critical found that 56% of users had seen a QR code on a product, more than in any other location. (eMarketer, May 2011)
  • 79% of smartphone owners use their devices to aid in shopping, and 74% of smartphone shoppers make a purchase (online or in-store) as a result. (Google Blog, April 2011)
  • The majority of QR code scans are to access product information, and 25% of QR code scans are to access video content. (Loyalty360, 2011)
  • 87% of QR code users are using them to get additional product information, and QR code scans grew by 1200% in the last six months of 2010. (Mobio Identity Systems, 2011)

Consumers Use and Trust Online Video

  • In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.(Forbes, 2012)
  • Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)
Businesses are Implementing Online Video
  • The eTailing Group found that 73% of online retailers used video on product pages in 2010, up from 55% in 2009 and only 20% in 2005. 74% of the top 50 retailers used product videos, 40% used category videos, and 38% used other types of informational videos. (eMarketer, February 2011)
  • Video and other multi-media product viewing options were rated more effective than any other site initiatives in an Adobe survey of almost 2,000 interactive marketers. (Adobe, May 2011)

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